Manitoba Music Launches Fall Season of MusicWorks Professional Development Workshops for the Music Industry

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MusicWorks 2018
Alyssa Petru
Andrew Sannie
Anthony Carvalho
Ashley Au
Cartel Madras
Cathleen Enns
Don Amero
Erin Lebar
Gabriela Urquiza
Joanne Pollock
Madeleine Roger
Mark Cwajna
Megan Jones
Olivia Michalczuk
Skratch Bastid
Stephen Carroll
Tessa Giro-Gooden
Zaki Ibrahim

Series Creates Opportunities for Artists and Music Entrepreneurs to Make Connections and Build Their Industry Toolkits

Working in music means balancing creativity with business expertise. To help music entrepreneurs build their industry skills, gain critical knowledge, and make significant career connections, Manitoba Music is launching a new season of its long-running professional development workshops, MusicWorks. The fall season covers essential topics for anyone working in music, as well as focused training for the hip hop and country music communities, and audio production for women and non-binary people.

MusicWorks is made possible by the generous support of the Province of Manitoba, FACTOR through the financial support of the Government of Canada and Canada's private radio broadcasters, and The SOCAN Foundation.

Kicking off September 5 with a two-part session on music funding programs and grant writing, MusicWorks presents experienced music business pros, DIY experts, and pioneering artist entrepreneurs speaking in-depth on key industry topics. MusicWorks offers the opportunity to learn the music business from people on the ground doing the work every day. The series focuses on music business fundamentals that everyone needs to understand and an overarching look at key strategies for developing a solid and cohesive career foundation.

New this year, Manitoba Music will join forces with Creative Manitoba for Arts Fundamentals, a new stream of multi-disciplinary workshops covering crucial areas for anyone working in the arts, including elements of publicity, marketing and monetizing YouTube content, and safer spaces policies. Mentors include the Bell Media’s Alyssa Petru, Paper Cut’s Olivia Michalczuk, Winnipeg Free Press’ Erin Lebar, and more.

The Decipher series of hip hop-focused training continues on September 9, 10, and 12 for Decipher Week, featuring innovative hip hop masterminds with behind-the-scenes knowledge to help local artists and entrepreneurs gain some powerful tools and make important connections to build their music business. Running in conjunction with Bastid’s BBQ, the series will include Skratch Bastid, Rock Paper Management’s Mark Cwajna, Cartel Madras’ Eboshi and Contra, and Zaki Ibrahim.

Winnipeg will be a stop on the road to BreakOut West, which takes over Whitehorse this fall. Manitoba Music will host international industry players from Argentina, Netherlands, UK, Germany, and the US for a two-part session on digital strategies and how to ready your music for the global market on September 30.

Manitoba Music will continue its partnership with artist and producer Joanne Pollock for Equalizer, a series of audio production workshops designed to offer a safe and encouraging environment to women and non-binary people who are interested in learning the ins and outs of audio production. This season will offer practical skills development sessions October 16, 23, and 30.

MusicWorks will hit the road for music business workshops with Manitoba Film & Music in Dauphin and Brandon at the end of October.

Country music will be in the spotlight for the third edition of the Manitoba Country Music Meeting on November 9. Presented in partnership with the Manitoba Country Music Association in conjunction with the Manitoba Country Music Awards, this year’s event offers a day of business development for the country music community, featuring panels and networking opportunities with country music heavy-hitters, as well as an industry showcase at Times Change(d) High & Lonesome Club.

In the 2018-19 MusicWorks season, Manitoba Music produced and presented 47 professional development events to 986 participants featuring 80 panelists and mentors and 120 hours of music industry training. The Manitoba music industry is a significant contributor the Manitoba economy with  over 4,300 jobs, $55.1 million in labour income, and $93.8 million in GDP (SoundCheck 2016).

All workshops take place in Manitoba Music’s Resource Centre, 1-376 Donald Street, unless otherwise listed. Space is limited and advance registration is strongly encouraged. For complete workshop descriptions, please visit For more information or to register, please contact 204.942.8650,

MusicWorks Fall 2019

DIY Series: Music Funding & How to Prepare Applications
Thursday, September 5, 2019 | 4-9PM
$15 Members | $30 Non-Members
Mentors: Cathleen Enns (Manitoba Arts Council), Megan Jones (FACTOR), Stephen Carroll (Manitoba Film & Music), Tessa Giro-Gooden (SOCAN Foundation), James Missen (Canada Council for the Arts), Jennifer McKerral (Canada Council for the Arts)

Decipher Case Study: Bastid’s BBQ
Monday, September 9, 2019 | 6-8PM
$10 Members | $25 Non-Members
Mentors: Paul Murphy (Skratch Bastid), Mark Cwajna (Rock Paper Management)

Decipher: The Art of Your Story ft. Cartel Madras
Tuesday, September 10, 2019 | 6-8PM
$10 Members | $25 Non-Members
Mentors: Priya Ramesh aka Contra and Bhagya Ramesh aka Eboshi, (Cartel Madras)

Decipher Roundtable Lunch for Professional Artists
Presented by Manitoba Music and Wall-To-Wall Mural + Culture Festival
Thursday, September 12, 2019 | 12-1PM
$10 Members | $25 Non-members
Mentor: Zaki Ibrahim

Arts Fundamentals: How to Write a Press Release
Presented by Manitoba Music & Creative Manitoba
Thursday, September 19, 2019 | 6-9PM
Creative Manitoba, 4th Floor, 245 McDermot Ave
$10 Members | $25 Non-Members
Mentors: Erin Lebar (Winnipeg Free Press) and Olivia Michalczuk (Arts + Culture Reporter/Paper Cut Podcast)

The Road to BreakOut West: Exporting Music to Global Markets
Monday, September 30, 2019 | 3:30-7PM
$15 Members | $30 Non-Members
Mentors: Gabriela Urquiza (Glamrock Agency - Argentina), Rachel “Rachie” Jackson (Roc Nation - USA), Simeon Pranger (Tree Top Agency - Netherlands)

Equalizer: Audio-Production Workshops for Women and Non-Binary People | Synthesis Basics
Wednesday, October 16, 2019 | 6:30PM
Mentor: Joanne Pollock

Arts Fundamentals: How to Market and Monetize YouTube Videos
Presented by Manitoba Music & Creative Manitoba
Saturday, October 19, 2019 | 11AM-12:30PM
$10 Members | $25 Non-Members
Mentor: Alyssa Petru, Manager, Much Studios and YouTube Strategy, Bell Media

Equalizer: Audio-Production Workshops for Women and Non-Binary People | Recording Basics
Wednesday, October 23, 2019 |6:30PM
Mentor: Joanne Pollock

Music Business Workshops
Presented by Manitoba Music & Manitoba Film and Music
Dauphin | Tuesday, October 29, 2019
Brandon | Wednesday, October 30, 2019

Equalizer: Audio-Production Workshops for Women and Non-Binary People | Mixing Basics
Wednesday, October 30, 2019 |6:30PM
Mentor: Joanne Pollock

Manitoba Country Music Meeting
Saturday, November 9, 2019 | 11AM-3PM
$25 Members | $50 Non-Members

Arts Fundamentals: Safer Spaces Policies
Presented by Manitoba Music & Creative Manitoba
Sunday, November 17, 2019 | 6-8PM
The Tallest Poppy, 103 Sherbrook St

DIY Series: Crowdfunding
Wednesday, December 11, 2019 | 6-8PM
$10 Members | $25 Non-Members
Mentors: Andrew Sannie (The Lytics), Don Amero, Madeleine Roger 

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