EMI Changes Digital Direction, Again

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Back in May, I wrote about EMI Music's appointment of former Google CIO Douglas Merrill as head of digital strategy. The move seemed to indicate that EMI was serious about rethinking their approach to digital distribution.

But now, less than a year later, EMI has announced in an internal memo that Merrill is "moving on." They have appointed Cory Ondrejka to the position of executive vice president of digital marketing - essentially signaling that they will no longer have a digital department, but that digital strategies will permeate all aspects of the company's business. It's probably the right idea, but many observers seem unconvinced.


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