Mobile Digital Content Delivery on the Move

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Researchers believe that music distribution via mobile devices is the way of the future. Back in Janurary, CISAC released a study stating that by 2010, mobile will exceed internet for content delivery. 

A new study by Jupiter Research finds that demand for mobile subscription-based services will surge in the next few years, outstripping pay by track services by 2012. According to the author:
Music rental services such as those offered by Omnifone are incredibly 'sticky,' in that once consumers have taken the time and effort to build up an extensive playlist, they will be increasingly reluctant to unsubscribe from that service and from the operator, thereby providing a significant boost to ARPU levels.

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