Digital Goes Physical

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With the increase in digital downloads, some companies and artists are looking at how they can make digital sales at shows or in stores. One method is download cards. Like gift cards, the consumer pays for the card at the time of purchase and it contains a code that they use to access a digital download when they get back to their computer.

Sony/BMG has a program called Platinum MusicPass which is suppose to debut at five retailers across Canada in late January.

Meanwhile, a bunch of smaller companies are offering this type of service directly to artists and indie labels. One company, Dropcards, now has their digital download sales recognized by Soundscan. Disc Revolt makes the case that  the cards are a greener option than CDs. Fizz Kicks lets you print out your own cards.

Thanks to Dylan Cash and Digital Music News for some of this info.


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